NEW RETROFIT LED LAMP IN PLACE OF 50W HALOGEN

Havells Sylvania has finally launched their most anticipated product the new 350lm ES50 retrofit LED lamp on October 2011. This new product offers outstanding performance of 350 lumen output and up to 25,000 hours of life. It can be fitted into all GU10 and GZ10-type luminaries - without compromise – opening-up the benefits of LED lighting to the whole lighting market.  It is the first LED retrofit to have the power to replace a 50W halogen – the hugely popular workhorse of accent and display lighting - while staying within the limits for maximum lamp dimensions specified by IEC. 

GZ10 lamps are the dichroic (cool beam) type, where a lot of heat comes out of the back, and GU10 have internal reflector where the heat comes out forward.

“For a long time the market has been crying out for a product that is a straight replacement for a 50W GU10 halogen lamp,” says Peter Dillen, Strategic Business Unit Director LED. “The GU10 halogen format is hugely popular across the lighting world but until now, there has been no replacement LED product that is not flawed in some way. In our opinion, the 350lm ES50 LED has no draw-backs, it is a straight replacement for a 50W halogen flood and delivers the lower energy costs and reduced maintenance of LED technology. All this, and at an extremely competitive price point!  We’re anticipating huge demand for the product and are looking forward to it occupying the same iconic position as our halogen forebear.”

There were many good alternative larger lamps that did not fit into all luminaries or traditional sized products. They all failed to match the true 50W halogen performance. But with the introduction of this new 350lm ES50, all these shortcomings have been overcome. This new design strikes a perfect balance between heat sink size and space between the cooling fins to achieve clear air circulations and effective heat evacuation. The result is a smaller, lighter lamp delivering a higher 350 lumen output, to offer class-leading performance that sets a new benchmark for LEDs. Many replacement LED products have a much lower power factor equating to less efficient operation. The high power factor of the 350lm ES50 demonstrates the capacity of a lamp to efficiently convert input power (VA) into output ie, active power (W). This is another benefit of 0.8 market factor.

The 350lm ES50 will be available in 2700K Home light, 3000K Warm white and 4000K Cool white colors with a beam angle of either 25° or 40°; the 25° delivers 1200 candela, and the 40° delivers 600 candela in the warm white color temperatures. It is the first of all Sylvania LED lamps that was scheduled to be launched soon. Sylvania is supporting this new product range with a fully integrated marketing campaign by providing on-going service and communications support.